We’d like to share what was on our minds when we dreamed up this brand.
There’s a passion that connects us globally: riding.
We’re in love with the mechanics, obsessed with speed, and addicted to that invisible rush of freedom that this lifestyle gives us.
But that’s only one side of the coin.
On the other side, there’s the constant risk that comes with the ride.
Every time we hit the road, we spin the roulette wheel again.
Sadly, many go down because of someone else’s carelessness — and of course, we all have our own demons that mess with our state of mind.
If we’re not in control, we make split-second mistakes we’d never make with a clear head.
The design on our hoodie is a reminder: what we do comes with responsibility.
If we don’t act right, we might not make it home in one piece.
And the reflective print?
That’s there to help you be seen when the light fades — to give you a better shot at being noticed in the dark.
